For founders doing the work
Customer discovery,
done in one link.
Record five questions once. Send a unique link to each of your ICP. Get real answers back — voice or text — tagged to who they are, so you know exactly who's worth a call and who's ready to buy.
No account for respondents · Voice or text · ~8 minutes of their time
Jordan Lee
Founder, Fieldnote · Discovery interview
The problem
Founders know they should talk to customers. Very few do it well, or often enough.
The questions leak the answer
“Would you use this?” gets you a polite yes and nothing you can build on. Everyone knows about the Mom Test. Almost nobody applies it under the pressure of a live call.
Scheduling kills the sample size
Every interview costs two calendars, a reschedule, and forty minutes. So you talk to five people instead of thirty, and call it a pattern.
The notes go nowhere
Recordings pile up in a folder. Nobody re-listens. The signal that would have changed the roadmap sits in minute fourteen of call three.
You can't tell who to chase
Somewhere in those transcripts is the person who'd buy tomorrow. Without a way to rank them, they get the same follow-up as everyone else — usually none.
How it works
Four steps, and only the first one needs you.
Record your questions
Five of them, in your own voice. Kavoos writes Mom Test-compliant drafts from your pitch first, so you're not staring at a blank page.
Get a unique URL per person
One link each. No account, no scheduling, no download. Their answers come back tagged to who they actually are.
Get their feedback
They reply by voice or text, whenever suits them. An AI interviewer asks one sharp follow-up per question — the one you'd have asked.
See what matters, at a glance
Recurring themes broken down by segment, deck-ready quotes, and who's worth a call versus who's ready to buy.
Why it's different
An AI runs the follow-ups. It never pretends to be you.
Your voice, not a robot's
Respondents hear you ask the question. Not a synthetic persona pretending to be a researcher. That difference is most of why people answer at all.
On their schedule, in their medium
A voice note between meetings. A typed reply on the train. No calendar tetris, no 30-minute block anyone has to defend.
Coached before you record
Kavoos walks you through the three Mom Test rules and rewrites leading questions before they ever reach a customer.
Early access
Talk to thirty customers this month, not five.
We're working directly with a small group of founders to shape what Kavoos becomes. If discovery is on your critical path right now, we'd like you in it.
Become a founding design partner